Tuesday, June 4, 2013

Figue Mediterranean hosts Launch Preview of the all-new 2014 Jaguar F-Type Roadster on Friday, June 7

May 23, 2013 (La Quinta, CA)-Figue Mediterranean (47-474 Washington St., La Quinta; 760-698-9040) has joined forces with Desert European Motorcars (71-387 Highway 111, Rancho Mirage, CA 92270; 760-773-5000) to host a special preview of the all-new 2014 Jaguar F-Type Roadster at a cocktail reception 6 p.m. to 8 p.m. Friday, June 7.  This will be the first opportunity for area residents to get a preview look at the new F-Type, which officially launches nationwide the week of June 6.

"We believe that our guests and luxury car enthusiasts have a lot in common, including a passion for great style and fine taste," said Lee Morcus, owner of Figue. "With the F-Type Roadster, we also share the common element of being true to tradition on one hand and cutting edge on the other. At Figue, we're proud to say we're changing the way people of the Palm Springs area enjoy exciting food and wine, while the F-Type Roadster is Jaguar's first truly new sports car in 50 years-and it's been getting stunning reviews. It makes perfect sense to combine the two into one fun and delicious event."
"The purity and elegance of the Jaguar F-Type design gives the F-Type lasting beauty. The proportions and stance communicate muscularity and latent energy. High power and low weight means effortless speed. Truly breathtaking," says David Murphy, president of Jaguar Rancho Mirage/Desert European Motorcars.  
At the Jaguar long lead press launch last fall, Car & Driver reported, " The F-type revealed its cunning on the Navarra Circuit in Spain and while attacking the Pyrenean foothills. After living with the comeback cat for a couple of days, we are certain this is not the reprise of your uncle's vintage sports car or an abridged version of the Jaguar cruisers battling the luxury German juggernaut. Rather, the F-type is a feline bred with a wild streak and a feral yearning to meet or beat Porsche's best moves."
"We cast one unanimous ballot for the F-Type for top honors in Paris. We were simply taken with the style, the performance potential, and the heritage," said Autoweek.com at the Paris Auto Show in October.
See for yourself at Figue Mediterranean on June 7. For information and reservations, contact Diana Marlo at Diana@deserteuropean.com or call 760-773-5000.

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