Monday, October 11, 2010

JunoPoints from JunoWallet is now integrated with Foursquare's API

JunoWallet, the nation's #1 promotional gift card application available to iPhone and Android users, has just launched its location based loyalty application, JunoPoints, making it possible for users checking into Foursquare to earn points with monetary value. Businesses who choose to "GO LIVE" on JunoPoints via the JunoWallet retailer dashboard, will give the 3.5 million Foursquare users a real reason to frequent their business. Venues can GO LIVE by logging into their retailer dashboard and hitting the "GO LIVE" button. There is no cost front-end cost to do so. JunoPoints is fully integrated with Foursquare's API. Below is a link to the JunoPoints page in the Foursquare App Gallery: http://foursquare.com/app/JunoWallet


JunoWallet also offers clients their very own custom badges that customers may earn once they get to10,000 JunoPoints. These can then be redeemed for a $100 mobile gift card at that venue only, affording businesses an inexpensive viral way to build loyalty and reward customers. At the users options, check-ins are posted on the users Facebook page and Tweeted.

HotSpots
JunoPoints also offers businesses and events the ability to reward customers with spot promotional rewards when their customers "check-in" using Foursquare. With HotSpots venues can now monetize their floor space and take advantage of revenue from HotSpots sold and the customers coming in to get the HotSpot JunoPoints.

"It is a great way to drive traffic, generate ad dollars, and work with vendors to create a great relationship," says Chris Sweis, chief mobile officer. "Vendor sponsored HotSpots drive traffic and creates a stronger marketing partnership with the business and its product vendors," says Sweis.

"HotSpots are ads inside the venue either on the floor or anywhere the business wants them. A user can find the venue and stand near or on a HotSpots with their mobile device to earn jumbo JunoPoints from that advertiser. "

"For example a restaurant that serves Russian Standard Vodka will have a HotSpot sponsored by Russian Standard Vodka on their rooftop deck. When a JunoPoints user comes into the bar/restaurant, they are notified via a pushed message," he says.

The HotSpot is promoted in JunoPoint's mapping feature and drives the users in the venue. The venue benefits from the users traffic. The advertiser benefits by having an advertisement at point of sale, giving them massive branding and exposure including inside JunoWallet.

"Venues now have a way to monetize the floor with HotSpots and work with product vendors to promote them more from inside the business all the while driving in more traffic and sales," says Sweis,

"In addition, JunoWallet looks to sell HotSpots for businesses and place them inside the venue from time to time. All HotSpots pay the venue owner 15% of all the revenue generated just like an ad agency would earn."

This revenue can be substantial and offset some cost within the business that otherwise would have had to be paid from your current revenues.

"For a newer brand using JunoWallet, HotSpots can be a great benefit to getting point of sale awareness and driving traffic and trial into restaurants and bars that our product is sold in." Martin Kuta - Russian Standard Vodka.

What is location based loyalty?
Location based loyalty is built around customers frequenting a specific business location more often and getting rewarded for that activity. Checking into your location builds value not just in the form of more transactions from customers, but also by building value for the business because it reaches great numbers of people, bringing in more business from those who are not yet customers.

How do you build a location based loyalty program with JunoPoints?
Build a relationship around your business with your customers and reward them with JunoPoints that act as a futures contract.

Simply said, by getting customers to frequent the business now, building value to its bottom line, then at one point in the future, they get rewarded with a $100 gift card that the business issues at their cost of goods sold.

For additional information regarding JunoWallet, visit www.junowallet.com, contact cindy@junowallet.com or download JunoWallet for your iPhone or Android today.


JunoWallet is headquartered out of San Jose, CA and Chicago, IL. JunoWallet is a free mobile application and is available for download from the iPhone App Store and Android Market. JunoWallet is the number one gift card app for both iPhone and Android users with market penetration in the USA, Canada, UK, Ireland, Mexico, Australia, and Japan. With more than $700 million dollars worth of promotional gift cards JunoWallet offers users an incentive to try out mobile gift cards for their favorite merchants everywhere. With its patent pending technology, JunoWallet offers businesses the ability to start a mobile media gift card campaign within 5 minutes and with a single click push the campaign to Android and iPhone users worldwide. JunoWallet can be fully integrated and ready for use by any business in any country worldwide. For more information visit http://www.junowallet.com.

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